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Store brands gained 6.5% in dollar sales, while national brands increased 5.2% during the period, according to IRI data.
April 7, 2022
By: Lianna Albrizio
Associate Editor
The Private Label Manufacturers Association has announced that private brands experienced impressive sales gains in the first quarter of 2022. According to IRI, store brands gained 6.5% in dollar sales, while national brands increased 5.2% during the period. Among departments, 15 of 18 experienced store brand dollar growth, with home care declining. The quarterly numbers were powered, in part, by the latest monthly performance. In March, store brand dollar sales were ahead ...
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